Maquinon: A Vibrant and Rhythmic Wine Bottle Design

Refreshing a Wine with Light, Color, and Personality

The Maquinon wine bottle design by Estudio Maba is a true standout in the world of wine packaging. Drawing inspiration from a small smoking robot from the 1960s, the design team aimed to create a packaging that would refresh a wine from the Priorato denomination of origin, known for its peculiar personality. The result is a vibrant and rhythmic design that perfectly captures the tasting notes of the wine.

The aesthetics of the Maquinon wine bottle design are rooted in the pop art and comic book styles of the 1960s, a time when robots were becoming a part of people's homes. The design team dusted off the tiny smoking robot and made it shine radiantly on the label. The brief strokes and spot colors give the robot a sense of life, while the chosen typography conveys movement and character. The finishing touches, such as varnished inks, add a round finish and make handling the bottle even sweeter.

One of the unique features of the Maquinon wine bottle design is the small lightbulb located on top of the smoking robot. This bulb lights up in the dark, adding an element of surprise and intrigue to the packaging. It serves as a symbol of the wine's clean and bright characteristics, shining like a small lightbulb in the darkness.

The Maquinon wine bottle design is not only visually stunning but also technically impressive. The label is printed on Tintoretto paper by Fedrigoni, with relief printing, inflatable varnish, and luminescent ink. The capsule is made of printed tin with the lightbulb icon embossed on top. These materials and techniques contribute to the overall aesthetic and functionality of the design.

Maquinon is a biodynamic wine, produced with a focus on nature and moon phases. The design of the bottle reflects this unique feature, with its vibrant and rhythmic elements. It stands out on wine shelves, making it the choice for consumers looking for something surprising and distinctive. The packaging not only serves as a container but also as a display unit, showcasing the value of the wine even before it is opened.

The Maquinon wine bottle design was realized by Estudio Maba in Murcia, Spain, over a period of three months from December 2015 to March 2016. The design team faced challenges in integrating graphic and legal requirements on the back label while maintaining the character and spirit of the main design. The result is a brilliant design that captures the essence of Maquinon wine.

The Maquinon wine bottle design by Estudio Maba has been recognized for its outstanding creativity and ingenuity. It was awarded the Bronze A' Design Award in Packaging Design in 2017. This prestigious award is bestowed upon designs that exhibit strong technical and creative skills and contribute to quality of life improvements. The Maquinon design truly makes the world a better place through its innovative and visually striking approach.